BYU Comms student Hawken Vance talks about his experience in the Department of Communications’ Ad Lab.
Watch the 2014 BYU AdLab AdReel
Communications majors who choose the advertising emphasis will participate in a program that will give a strong grounding in the liberal arts and sciences, provide a firm grasp of communications theory and principles, and teach practical workplace skills. In advertising and marketing communications courses students will learn how to use research in studying diverse audiences, analyze communications problems, and evaluate communications programs. They will write problem-solving strategies and create advertising and promotion messages to specific target audiences. Creative track students will learn how to concept consumer advertising ads in print and broadcast and will develop a quality portfolio required for entry-level careers in the creative field. Management students will learn how to evaluate and select the most effective media for reaching those target audiences and will gain an understanding of how broadcast, print, and other media are used in the marketing process.
Studies will culminate in the student’s participation, as a team member, in creating and presenting a comprehensive and competitive integrated marketing communications campaign that includes research, advertising, and sales promotion.
Once accepted into the program, students have the opportunity to volunteer or work in the Advanced Advertising Lab, where they use advertising thought and theory to devise and create full-scale, multimedia advertising campaigns for five to six clients per semester. To visit the ad lab’s Web site, click here.
Students in the advertising emphasis have received national recognition from the American Advertising Federation, the One Show, and the Office of National Drug Control Policy, and their ads have aired on national networks including NBC, ABC, Fox, and MTV, and appeared in magazines including Sports Illustrated and Teen People.