Assessment of Student Learning

The faculty regularly conducts assessment to measure whether students are meeting expected program learning outcomes. These assessment activities are documented online here. Be sure sure to choose College of Fine Arts and Communications and the School of Communications from the drop-down menus.

eloProgram Outcomes

The School of Communications exists to help students become professional and scholarly communicators whose messages contribute to a better society by benefiting the organizations for which they work and the audiences they reach.

Effective Communication

Students will communicate effectively with their audiences: Specifically, students will do so by planning and preparing mass communication messages in the appropriate style, using the appropriate research methods and appropriate technologies to best serve audience needs.

Professional Practice

Students will act professionally in their practice: Specifically, students will be able to practice communication within legal boundaries, while exhibiting standards of professional behavior and demonstrating sensitivity to ethical behavior. Students will also be literate in the language of the media industries.

Mass Communication Processes

Students will be scholars of the mass communication process: Specifically, students will be able to apply relevant theory to communication practice, understand factors that shape their profession, value freedom of speech in the marketplace of ideas, and think critically about the relationship between mass media and society.

Applying Gospel-Centered Values

Students will apply Gospel-centered values as they contribute to society: Specifically, students will respect diversity and agency in a global society, be able to exercise moral reasoning when faced with ethical dilemmas, and show a commitment to making a difference within their sphere of influence.

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