Peterson, HaileyAdjunct Instructor

Hailey Peterson has eight years of experience in the advertising industry in both account planning and account management. In her account planning career, she has directed a wide array of consumer research projects, including messaging and positioning analyses and brand development research. Hailey’s account planning role lead her into Account Management where she led an account team servicing multiple, national clients. She has experience in a variety of different industries, with both consumer and business audiences. Outside of her professional endeavors, Hailey is the mother of two young daughters.

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