James Rich has been influencing companies and changing customer perceptions since graduating from BYU in 2007. He is a market research professional that has focused on improving companies through better customer understanding and communication. His work has crossed industries and continents, starting as a consultant in Washington DC for Frank Luntz helping political campaigns, advocacy groups, and major companies change the language they use to change minds across the Globe. James drove over $10 Billion in growth at Walmart, helped improve the lives of the military at Navy Federal Credit Union, and recently left Facebook where he helped Mark Zuckerberg and their leadership team with Crisis Communications and Global Reputation. James is currently Vice President of Insights at Y2 Analytics, a Utah based Research Firm helping Candidates, Municipalities and Companies improve customer experience, products, reputation and their brands around the world.