Mark Callister received a Ph. D. in communication from the University of Arizona (1997), an M.B.A from BYU (1991), and B.A.s in English and international relations from BYU (1988). He teaches courses in advertising, consumer behavior, persuasion, and research methods. He formerly taught at Western Illinois University in Macomb, Illinois. His research centers on family and the media, visual imagery in print advertising, and portrayals of elderly in the media. He has published articles in the Journal of Current Issues & Research in Advertising, Journal of Aging Studies, The Encyclopedia of Human Emotions, Journal of Language and Social Psychology , Oncology Nursing Forum, and Evaluation & the Health Professions.
As a specialist in theories of persuasion and team work, he has consulted for Commonwealth Edison, Caterpillar, the Illinois Institute of Rural Affairs, Roquette-America, Institute for Applied Criminal Justice, and others. He was selected as the Outstanding Teacher in June 2002 for the College of Fine Arts and Communication at Western Illinois University and awarded the Wayne N. Thompson Distinguished Professorship of Communication Award, 2000-01.