Joseph Ogden is an associate teaching professor of public relations. His former role in the university was assistant dean at the Marriott School and executive director of the school’s National Advisory Council.
His areas of expertise include strategic communications, persuasive writing, media relations, and marketing. He has taught introduction to public relations, PR case studies, and advanced media writing courses for BYU’s Department of Communications and has served as a member of the department’s national advisory board. He has also taught undergraduate courses in international business and international marketing and directed the undergraduate Asia Business Study Abroad program and the Global Marketing Study Abroad program.
He is co-author of Strategic Communications Planning for Effective Public Relations and Marketing, fifth edition, which has been adopted by more than 100 universities. Before coming to BYU, Joseph worked as corporate communications director for a nearly $1 billion-a-year personal care and nutrition products company. He was the company’s spokesperson, oversaw public relations and marketing in Asia and managed investor communications for the NYSE-traded firm.
He founded JDO Consulting, a strategic marketing and PR firm more than ten years ago. The firm has worked with a wide range of clients including a candidate for U.S. Congress, a music retailer, a finance company, and a New Jersey-based Chinese internet service provider. Joseph earned his MBA from the Marriott School and his BA in communications with a minor in music from Brigham Young University. He has also completed a non-degree program in negotiations from Harvard and MIT.
For the past seven years he has sung second bass in the Mormon Tabernacle Choir.
Ogden graduated from BYU in 1995 with a communications degree in public relations and minors in business and music, Ogden earned an MBA in marketing at BYU in 2001.