Jeff Sheets is a Teaching Professor, teaching creative advertising in the BYU School of Communications. He is the co-founder of and the Faculty Director to the BYU AdLab (http://byuadlab.com/
He and his students have worked with top advertising agencies on worldwide brands and creating powerful campaigns for companies like: Nike, Apple, Amazon, Spotify, Volkswagen, Gatorade, Nestle, Taco Bell, Levi’s, Airbnb, Burger King, Facebook, Jeep, Microsoft, and many others.
He currently serves on the Board of Directors for Education at the One Club for Creativity, Co-Chair for the Cannes Lions International Festival of Creativity Education Summit, D&AD Educator’s Committee, and is the Vice-Chair/Chair-Elect for the American Advertising Federation National Education Executive Council. In recognition of these accomplishments, and many other professional outreach and mentoring efforts, Sheets was awarded the Karl G. Maeser Professional Faculty Excellence Award in 2021 from BYU for his contributions to the School and University.
Professionally, Sheets has worked from New York City to Salt Lake City, with big brands to small startups, on everything from international branding and new product rollouts to pro-social public service campaigns, all the while creating innovative messaging campaigns that create memorable and impactful brand experiences. He continues to consult with world-class companies and deserving non-profits on their Ad campaigns today.
Sheets’ came to BYU as an adjunct professor in 2003 and brought the vision of implementing a student-run and professionally mentored ad agency. The vision was to teach students through real-world client projects the art of branding via creative problem solving. The BYU Ad Lab was created by Sheets with fellow Advertising Professor Doug McKinlay. Sheets served as the first Director and has since worked with many large, award-winning agencies and world-class clients.
He was also the Director of the Laycock Center for Creativity and Collaboration
He has degrees in Communication/Advertising from BYU and completed a post-graduate program from the University of Utah in Integrated Marketing Communication.