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Scholarships - Advertising

The following scholarships are open to communications students in the advertising emphasis, or pre-comms/incoming freshman/transfer students interested in advertising, if noted on the description.

Please read the criteria carefully before applying.

You will fill out a single online application to be considered for these scholarships. All applications require you to upload a resume and your full progress report from AIM. Individual scholarships have other requirements as described below.

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The Hopson Family Communications Scholarship (for undergrad comms students)

Award: one scholarship of up to $2,500
Application deadline: February 1

Selection criteria and requirements:

• Undergraduate or graduate student in Public Relations or Advertising
• Must demonstrate:
1. Financial need (explain your need in your own words)
2. Scholastic achievement
3. Service to the community and/or church
• Must attach a letter identifying education plans, applied service, any community or scholastic awards received or being considered for, and how PR or advertising fits into career plans
• Attach portfolio showcasing previous work (see rules for portfolio attachment)
• 2-3 letters of recommendation (not from comms professors)
• Resume
• Students who receive this scholarship are expected to attend the School of Communications Awards Luncheon

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Deseret Book Scholarship (for undergrad comms students)

Award: One student will be selected to receive a full tuition scholarship for one semester
Application deadline: February 1

Selection criteria and requirements:

• Advertising or Public Relations student with 3.0 or higher GPA
• Must have at least one full semester of school remaining
• Must show evidence of excellent planning and execution of strategic communication plans
• Must submit portfolio with application (see application for other requirements)
• Students who receive this scholarship are expected to attend the School of Communications Awards Luncheon and the Deseret Management Corporation Scholarship Banquet.

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George S. Barrus and Richard I. Kagel Advertising and Marketing Communications Creative Track Award (for undergrad comms students)

Award: $1,000 award
Application deadline: February 1

Selection criteria and requirements:

• Communications major in the advertising emphasis with outstanding performance in the creative track.
• Must have completed Comms 330 and have completed at least 90 credit hours by the time the scholarship is funded.
• 3.0 GPA or better
• Must demonstrate a commitment to research-based creativity
• Must demonstrate financial need (see application for more info)
• Must have one or more semesters remaining at BYU
• Must submit portfolio (see application for portfolio instructions)
• Students who receive this scholarship are expected to attend the School of Communications Awards Luncheon

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Talent Awards (for undergrad comms, pre-comms, transferring, or incoming students)

Award: up to ½ tuition

Application deadline: February 1

Selection criteria and requirements:

• Undergraduate Communications major or student tracking to enter any Communications emphasis (advertising, communications studies, journalism, public relations).
• Pre-comms, incoming freshman, or transfer student planning to major in Communications.
• Must submit portfolio, including writing samples/video tape and/or letters of recommendation (Please make a copy of any items submitted. Do not submit your only copy.) See application for portfolio instructions.
• Must demonstrate talent in chosen area of study.

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