How do you show brands you’re grateful for them? If you’re Cat DeLong and Micah Wilkes, creative directors for the Brigham Young University AdLab, a student-run, professionally-mentored ad agency, you spend November producing creative for 30 brands.
Their project, Brandsgiving, is simple: Pick 30 brands you love, then each day randomly select one and spend an hour developing art and copy that conveys its message.