PR Student: Shannon Baird
This article was produced in cooperation with the COMMS 425 lab.
Three advertising students from BYU were nominated for the American Advertising Federation’s (AAF) Most Promising Multicultural Student Award. These students now have the opportunity to attend an event for award recipients sponsored by the AAF, which opens exclusive doors to companies like Google, McCann, Bloomberg, IPG and more. Ad students Parker Hadley, Mary Lamphier and Russell Pham earned the recognition through hard work and creativity.
Advertising seniors applying for AAF awards must submit a resume, portfolio, letter of recommendation, tagline and personalized hashtag to be considered. These assets show creativity, hard work and determination in some of America’s top students. When asked about how culture plays a role in creativity, BYU advertising senior Parker Hadley attributed a portion of his success to his heritage.
“Culture has definitely had an influence on my humor and political opinions. Both of those things play a large role in advertisements that connect with people” said Hadley, who has Mexican roots. “There is a need for cultural diversity in the communications world. Different perspectives provide new insights.”
These three students will have the opportunity to attend the Most Promising Multicultural Student Event in February 2018 where they will network with industry leaders, workshop with professionals and might even get to see a Broadway show as part of the festivities. The AAF website describes this event as one that “provides opportunities to recruit fresh talent to further prepare the advertising industry’s best young prospects and to help the advertising and media workforce better reflect the diversity of today’s society.”
Brigham Young University has produced many of the AAF’s most promising multicultural students in the past, including two in the previous year. BYU advertising professor Jeff Sheets said it is a big honor to have three nominated students in one year.
“There are a lot of amazing multicultural students in the advertising program and I am grateful to be one of them” said Lamphier.
For more information about the American Advertising Federation or the Most Promising Multicultural Student Award, visit www.aaf.org