Michael holds a PhD in Data Science from National University and an MS in Data Analytics from Southern New Hampshire University. He blends experience in statistics and probability, experimental design, predictive modeling, and machine learning with his experience in marketing and communications strategy. He has written extensively on topics related to machine learning for publications such as PR Daily, CommPro and InsideBigData, and has won industry awards for his study of factors affecting SEO.
Michael is an 18-year veteran of PR and marketing communications who has worked extensively in print/broadcast media, social media, content marketing, video production, crisis and reputation management, branding, web design, corporate communications and numerous other areas. He spearheaded the launch of AirBnB and has represented global brands such as Dictionary.com and The Myers-Briggs Company. He has also worked with tech companies such as Actian, Bluewolf, CSC Infochimps, Clustrix, GridGain, Helium, Compose.io, Peaxy, Promethium, Transitional Data Services, Virtual Clarity, Logtrust, Iomega and others.
He lives in Provo with his amazing wife and four wonderful children. In his spare time he loves to play guitar.
