The School of Communications is governed by certain resource realities, such as number of instructors, classroom space, computer laboratories, and class size requirements. Additionally, these professional emphases require hands-on learning and smaller class sizes. Students in these emphases produce media content in the form of newspapers, broadcasts, advertising, and public relations campaigns. To ensure the quality of learning and to sustain the quality of content in our public outlets, the university has allowed the faculty to limit the number of majors admitted into the program. Because the demand on the school’s programs exceeds the available resources, the school has implemented an admission process that limits enrollment on those programs.
Students may apply to more than one emphasis at the same time; however a separate application must be submitted for each emphasis. Students must rank the applications to indicate their first, second, or third choice. Students may apply to the Communications major a total of two times. This means that you can apply to more than one emphasis during one application period but may only apply to the major twice.
The emphases allow some flexibility in your course schedule. However, where prerequisite courses are involved, accreditation rules preclude us from waiving prerequisites or allowing courses to be taken out of sequence. These courses represent what we consider to be important preparation for more-advanced classes.
APPLYING TO THE ADVERTISING PROGRAM
Each student must complete the steps listed below in order to apply to the Advertising program in the School of Communications. When you are ready to apply, click the “Click Here to Apply Online” button at the bottom of the page and you will be directed to the online application site.
Applications to the advertising sequence are weighted as follows:
- Comms 101 Grade
- Comms 230 Grade
Contact the CFAC Advisement Center in D-444 HFAC (801-422-3777) and declare your status as a Pre-Communications student. Students MUST be declared Pre-Communications to apply to the major.
You MUST also be an admitted BYU continuing day student in order to apply to the program. Please be advised that according to University policy, students must select and declare a major by the time they have 60 earned BYU credit hours (excluding language exam credits). Once a student has 75 earned BYU credit hours (excluding language exam credits), they will not be allowed to change their major unless special permission is granted.
Students must take the following courses and receive a B or higher in each (a B- will not meet this standard). Typically, there are no exceptions to this rule. Under normal circumstances, students may repeat each course only once to earn a higher grade. However, students who took one of the prerequisite courses during the Winter 2020 semester that was disrupted by the novel coronavirus pandemic had the option of taking a pass/fail grade instead of a letter grade at the end of the semester. Because of these unique circumstances, students who opted to take a passing grade for any prerequisite class in which they were enrolled during Winter 2020 will be allowed to apply. Meeting the minimum standard requirements does not guarantee admission to any school emphasis.
- WRTG 150 or Advanced Writing Requirement**
- Communications 101: Mass Communication and Society
- Communications 230: Introduction to Advertising
** Our WRTG 150 requirement must be fulfilled by WRTG 150, ELANG 150, M COM 320, an Advanced Written and Oral Communication GE course (ENG 311, ENG 312, ENG 313, ENG 315 or ENG 316) or an equivalent transfer course (Transfer classes from other universities must be cleared by the advisement center prior to applying to the program). We do not accept AP English credits or English 115.
These courses are typically offered each semester and term. Some courses are also offered through BYU Independent Study and at the Salt Lake Center. Prerequisite courses from other universities or colleges, other than Comms 101 or an advanced writing course, are not transferable.
Students MUST upload a PDF of their Full Progress (ABC) Report, including the Academic Summary (the last page of the report), as part of the application process. The Academic Summary by itself, or an official transcript, will not be accepted and will cause your application to be invalidated. For information on how to find this report, please click here.
Preference for admission will be given to all students with fewer than 75 BYU earned credit hours (excluding language exam credits.) Pre-Comms students with more than 75 BYU earned credit hours (excluding language exam credits) may apply to the major but may not be admitted.
Please direct any inquiries regarding your credits to the advisement center.
Each student will upload a 7-page portfolio (ONLY 7 PAGES) that will include personal information and examples from your advertising campaign experience in Comms 230. You are encouraged to use as much creativity as you can in the writing and design of this portfolio – remembering that the purpose of this requirement is to introduce yourself to the faculty and show them the work you were responsible for in your COMMS 230 class. You must submit an electronic version of your portfolio. Your electronic version must be saved as a PDF, compressed to 10 MB or less, and uploaded with your online application. The upload must be complete before the application deadline, so allow yourself plenty of time to accomplish this. You do not need to submit a hard copy of your portfolio. The portfolio must consist of the following 7 pages:
- Page 1 – Cover page – with your name and your Comms 230 teacher’s name.
- Page 2 – Your picture and response to the following: How do you demonstrate curiosity in your life? Share with us an example when you were curious. What did you learn/gain from that experience? (100 words max)
- Page 3 – Your resume and also write a question that should have been included on this application? Now take your question and answer it. (50 word max)
- Page 4 – Describe your COMMS 230 project – Include the following: Who was your target market? What was your strategy statement? What was your role on the project? Provide examples of what you did on the project.
- Page 5 – Here we want to see the examples of the creative executions from your Comms 230 project.
- Page 6 – Memes have become a big part of pop-culture. Create three memes that don’t currently exist that reflect your perspective on something trending in culture.
- Page 7 – Lucky Page 7 – This is a free-for-all page. You may put anything on this page that you wish. We haven’t been “Wowed” in a long time by this page, so see if you can be memorable and make your mark.
REMEMBER: Simplicity is always key in advertising. Simplify, simplify, simplify. Distillation is also extremely important in advertising. Long, wordy, drawn out responses to the above statements/questions can only hurt you in the evaluation of your portfolio. Be concise.
This video assignment is done to ensure that the advertising faculty know who you are, that they know the passion you have for advertising, and so they can see the creativity that is inside you.
The advertising faculty are a diverse group; some are scholars in their field while others are advertising professionals; however, all of them are creative thinkers and they all have the same goal: to make sure the very best students are admitted into the advertising program. They are looking for the most devoted, most capable, and most talented undergraduates who will add luster to their program.
Create a sixty-second Social Media/Tik-Tok/Instagram Stories/Facebook video portrait. This can be done on your phone and with the editing capabilities equipped on most phones to make social videos. You will upload your video as part of your online application. You will need to create a digital file of your video in either .mov or .mp4 formats (all of the advertising teachers use Macs). Your video must be under 250 MB. The file MUST be uploaded before the application deadline or your application will not be considered. You should allow at least an hour for the upload if you need to compress your video, so plan accordingly.
Things to Consider:
- Show us that you are creative – Don’t tell us you’re creative.
2. Let your personal brand show through.
3. Keep it single-minded.The best messages communicate one main idea. What is the one thing about you that you want to communicate? One of the biggest problems students have with this video is trying to fit too much information into 60 seconds. Choose one quality or facet about you and make your video a concept about that one thing.
- Break through the clutter. How can your portrait stand out? What special talent or ability do you have that will assist you? What do you have to share that is “like no other,” your USP/brand insight/benefit?
5. This video is a Social Media/Tik-Tok/Instagram Stories/Facebook post. Make this video part of the new zeitgeist of social media storytelling. After watching your video we should immediately react with a heart, a thumbs up, or our favorite emoji and exclaim, “I want this person in the program.”
6. Make it relevant. More important than making it clever or funny is making your message meaningful. How are you going to touch your target emotionally?
7. This is visual medium. Show us—don’t tell us. Remember, we will read your portfolio that tells all about you. This video is your chance to show us something that isn’t in your written application. Does your video reflect the kind of advertising you want to do?
Important: YOU ARE NOT ALLOWED TO GET PROFESSIONAL HELP. You may use other students, however, to assist you.
Applications are due on the second Friday of each Fall and Winter semester.
The Fall 2021 online application will be active on May 1, 2021 and there is a $6 fee for each application submitted. The Fall 2021 application deadline is September 10, 2021, at 11:59 pm MST. Students who are admitted during the Fall application period will begin their coursework in Winter 2022.
If you have technical issues while submitting your online application, please email email@example.com between 9:00 am and 9:00 pm CST. You may also consult the FAQ page on their website. PLEASE SUBMIT YOUR APPLICATION EARLY IN ORDER TO AVOID ANY POSSIBLE WEBSITE DIFFICULTIES. PLEASE ALLOW UP TO TWO HOURS TO COMPRESS AND UPLOAD YOUR VIDEO.