The School of Communications is governed by certain resource realities, such as number of instructors, classroom space, computer laboratories, and class size requirements. Additionally, these professional emphases require hands-on learning and smaller class sizes. Students in these emphases produce media content in the form of newspapers, broadcasts, advertising, and public relations campaigns. To ensure the quality of learning and to sustain the quality of content in our public outlets, the university has allowed the faculty to limit the number of majors admitted into the program. Because the demand on the school’s programs exceeds the available resources, the school has implemented an admission process that limits enrollment on those programs.

Students may apply to more than one emphasis at the same time; however a separate application must be submitted for each emphasis. Students must rank the applications to indicate their first, second, or third choice. Students may apply to the Communications major a total of two times. This means that you can apply to more than one emphasis during one application period but may only apply to the major twice.

The emphases allow some flexibility in your course schedule. However, where prerequisite courses are involved, accreditation rules preclude us from waiving prerequisites or allowing courses to be taken out of sequence. These courses represent what we consider to be important preparation for more-advanced classes.

APPLYING TO THE PUBLIC RELATIONS PROGRAM

Public Relations Application Process

Each student must complete the steps listed below in order to apply to the Public Relations program in the School of Communications. When you are ready to apply, click the “Click Here to Apply Online” button at the bottom of the page and you will be directed to the online application site.

Applications to the public relations sequence are weighted as follows:

  • Comms 101 Grade
  • Comms 235 Grade
  • Resume
  • Tactic Creation Exercise
  • Strategic Planning Exercise
DECLARE YOURSELF A PRE-COMMUNICATIONS STUDENT

Contact the CFAC Advisement Center in D-444 HFAC (801-422-3777) and declare your status as a Pre-Communications student. Students MUST be declared Pre-Communications to apply to the major. 

You MUST also be an admitted BYU continuing day student in order to apply to the program. Please be advised that according to University policy, students must select and declare a major by the time they have 60 earned BYU credit hours (excluding language exam credits). Once a student has 75 earned BYU credit hours (excluding language exam credits), they will not be allowed to change their major unless special permission is granted.

TAKE THE PREREQUISITE COURSES

Students must take the following courses and receive a B or higher in each (a B- will not meet this standard). There are no exceptions to this rule. Students may repeat each course only once to earn a higher grade. Meeting the minimum standard requirements does not guarantee admission to any school emphasis.

  • WRTG 150 or Advanced Writing Requirement**
  • Communications 101- Mass Communication and Society
  • Communications 235: Introduction to Public Relations

** Our WRTG 150 requirement must be fulfilled by WRTG 150, ELANG 150, M COM 320, an Advanced Written and Oral Communication GE course (ENG 311, ENG 312, ENG 313, ENG 315 or ENG 316) or an equivalent transfer course (Transfer classes from other universities must be cleared by the advisement center prior to applying to the program). We do not accept AP English credits or English 115.

These courses are typically offered each semester and term. Some courses are also offered through BYU Independent Study and at the Salt Lake Center. Prerequisite courses from other universities or colleges, other than Comms 101 or an advanced writing course, are not transferable.

PREPARE YOUR APPLICATION

Students MUST upload a PDF of their Full Progress (ABC) Report, including the Academic Summary (the last page of the report), as part of the application process. The Academic Summary by itself, or an official transcript, will not be accepted and will cause your application to be invalidated. For information on how to find this report, please click here.

Credit Information

Preference for admission will be given to all students with fewer than 75 BYU earned credit hours (excluding language exam credits.) Pre-Comms students with more than 75 BYU earned credit hours (excluding language exam credits) may apply to the major but may not be admitted.

Please direct any inquiries regarding your credits to the advisement center.

ONE-PAGE RESUME

You will create a one-page resume that highlights any relevant public relations experience that you feel has helped prepare you for admission to the public relations program. Be sure to describe specific accomplishments or outcomes that relate to public relations. Upload your resume to the application website. For guidance on how to put together a resume, visit BYU Career Services at http://careers.byu.edu.

TACTIC CREATION EXERCISE

Use this exercise to demonstrate your ability to think creatively and write effectively. Keep in mind that your writing will be evaluated for logic, relevance, storytelling, and creativity, as well as proper grammar and spelling. It is highly recommended that you proofread your work before submitting it. However, you may not have others edit or proofread your work.

Once you begin your online application in Slideroom, you will see the client brief and the descriptions of the content you need to create. Carefully read the client brief paragraph and then create the content outlined in steps one through four.

Before you start the tactic creation exercise, you will need to read and agree to the following terms and conditions:

  • I agree that I will not have others edit or proofread my work.
  • I agree that I will not share the details of the case or my solution with other people, including other students, professionals, faculty or family/friends.
STRATEGIC PLANNING EXERCISE

Once you begin your online application in Slideroom, you will click on the link to the case study PDF to access the description of the case and the questions you need to answer. You can take as much time as you want to complete the case study. Before you start the strategic planning exercise, you will need to read and agree to the follows terms and conditions:

  • I agree that I will not share the details of the case or my solution with other people, including other students, professionals, faculty or family/friends.
SUBMIT YOUR ONLINE APPLICATION

Applications are due on the second Friday of each Fall and Winter semester.

The Winter 2020 online application will be active on November 1, 2019, and there is a $5 fee for each application submitted.  The Winter 2020 application deadline is January 17, 2020,  at 11:59 pm MST. Students who are admitted during the Winter application period will begin their coursework in Spring 2020.

If you have technical issues while submitting your online application, please email support@slideroom.com between 9:00 am and 9:00 pm CST. You may also consult the FAQ page on their website. PLEASE SUBMIT YOUR APPLICATION EARLY IN ORDER TO AVOID ANY POSSIBLE WEBSITE DIFFICULTIES. IF YOU ARE APPLYING TO THE ADVERTISING SEQUENCE, PLEASE ALLOW UP TO TWO HOURS TO COMPRESS AND UPLOAD YOUR VIDEO.

ATTEND MANDATORY ORIENTATION MEETING

If you are admitted to the public relations program, you are required to attend an orientation meeting. You will be informed of the time and location of this meeting in your admissions decision email. If you do not attend the meeting, you may lose your place in the program.

THE PR PROGRAM WILL TAKE THREE SEMESTERS AND ONE SPRING TERM OF ON-CAMPUS WORK, AT A MINIMUM, TO COMPLETE. IF YOU CHOOSE NOT TO TAKE THE REQUIRED COURSES YOUR FIRST SPRING TERM AFTER BEING ADMITTED, YOUR PROGRAM COMPLETION TIME WILL BE EXTENDED BY AT LEAST ONE FULL SEMESTER.
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