Full-Time Job
Location: Mobile, Alabama
Job Type: Full-Time
Hours per Week: 40
Job Category: Advertising
Counts for 399R credit? Yes
Counts for 496R credit? Yes
Wage/Salary: Paid
Application Deadline: July 31, 2025
QUALIFICATIONS OF APPLICANT
- 2+ years in media/advertising with a focus on digital and multi-platform campaigns
- BA/BS degree preferred
- Possess demonstrable experience working in both B2B and B2C environments
- Possess outstanding written and verbal communication skills
DESCRIPTION OF JOB DUTIES
- Work with Multimedia Sales Managers and Management team as a secondary contact for multi-platform, digital marketing strategy, understanding client goals and optimizing success through research and analysis.
- Develop media plan recommendations, buy summaries, and campaign measurements to achieve Key Performance Indicators (KPIs) and Return on Ad Spend (RoAS).
- Assist with developing and presenting media recommendations that include the reason/benefit for tactics used along with investment and deliverables to internal and external clients.
- Will serve as an essential part of the account services team that includes Multimedia Sales Managers, Media Executives, Sales Assistants and the Gray Digital Media AdOps Team. Coordinating and interfacing with additional GDM resources may be required based on need.
- Will go on client facing calls with Multimedia Sales Managers and/or Media Executives.
- Will assist with client onboarding, gathering and/or developing campaign creative
- Take the lead on optimization strategies for digital campaigns using back-end campaign analysis and providing recommendations based on data (using GDMs data reporting tools, Google Analytics and more).
- Stay up-to-date with emerging trends and identify areas of development within emerging markets.
- Help develop and present concise reporting decks highlighting the success of campaigns and recommendations for future campaigns.
- Promote positive working relationships within the department, the company and the vendor community.
APPLICATION INSTRUCTIONS
To apply and for more information, visit:
https://byu.joinhandshake.com/stu/jobs/9763958
COMPANY NAME AND BRIEF DESCRIPTION
Gray Media Group, Inc. has presence across 113 markets throughout the United States, including WALA FOX10 and WMBP Telemundo serving the Mobile-Pensacola DMA and the broader Gulf Coast market. With the addition of Gray Digital Media, we provide a unique mix of local expertise and national reach. Our experienced team of multimedia consultants and strategists apply industry knowledge to create innovative and strategic recommendations for campaign optimizations.
As a team, Gray Digital Media manages over 3,000 campaigns per month, leveraging over 15 digital tactics leading to over 117 million campaign engagements and well over 700,000 conversions! Whether you want to build awareness, create social media engagement, generate leads or deliver timely public service updates, we create the right mix of solutions to help our clients thrive and grow.
We are committed to excellence and committed to the growth of the entire Gulf Coast community. At Gray Media Group, we’re leading the way when it comes to audience delivery and audience engagement. From traditional platforms to digital...in English and in Spanish, we have the tools needed to deliver results.