News

BYU communications faculty, staff and students co-produce a documentary filmed in Spain about the famous network of pilgrimages — Camino de Santiago Five students and three professors from the BYU School of Communications traveled to Spain to capture the experience of BYU Spanish language majors walking the Camino de Santiago, a network of pilgrimages leading to the shrine of the apostle Saint James the Great in northwestern Spain. The footage they took was compiled into a documentary about the Camino de Santiago, why people walk it and what it means to be a pilgrim. The 15-minute video, “Camino de Santiago: The Way of St. James,” was released on Aug. 25. “Our communications students conducted themselves so professionally. They were passionate about the project and hardworking,” said Cressman. “We were very fortunate to have this experience. I believe it begins to fulfill the vision of our school’s director, Ed Carter — to get our students out into the world in mentored-learning situations where they can do challenging but exceptional things.” BYU communications students shadowed and interviewed BYU Spanish students on the Camino de Santiago study abroad as well as others they met along the pilgrimage. “Everywhere I went on the Camino, people told me they had met one or more of our students,” said Cressman. “In every single instance, those people told me how impressed they were with them.” Read the full story at comms.byu.edu.

BYU School of Communications students, professors and alumni joined together for a catered lunch and a motivational lecture on Friday, Sept. 20 Public relations graduate Abe Gong was the guest speaker at the Fall 2019 Beckham Lecture, a semi-annual lecture given by a communications alumni or professor to students. He is currently the CEO of Superconductive Health and was chosen for his innovations in healthcare research. Gong focused on the once-in-a-lifetime opportunities that guide individuals’ lives — both professionally and personally. The once-in-a-lifetime opportunities that have happened in Gong’s life include his undergraduate education at BYU, his masters degree at the University of Michigan, various job opportunities and creating a family with his wife. Gong noted that people typically say “seize the opportunity” when encouraging others to take chances that could lead to positive growth, but he argued that the word “seize” has a sudden, forcible and grasping feeling that inhibits personal responsibility for opportunities. Instead, Gong believes that students should think of the phrase as “cultivate the opportunity.” As individuals seek to cultivate opportunities in their lives, they will create and shape life-changing trajectories and events. Read the full story at comms.byu.edu.

With a boost from BYU’s top-ranked advertising program, students are blasting off—creating iconic campaigns and landing at the world’s most-respected agencies.

https://www.youtube.com/watch?v=6I2koKZUFRk BYU students from the School of Communications and the Department of Design came together to create ‘Handimojis’ — an ASL-friendly version of Apple’s ‘Animoji’ BYU students Sam Carlson, Amanda Rasmussen and Coni Ramirez were given an assignment in their advertising class — create an idea that uses technology to connect customers to a brand. The result of this project extended beyond the classroom walls and has encouraged a wider conversation about inclusivity and diversity. Carlson knew he wanted this project to focus on the deaf community because of his deep admiration of American Sign Language and deaf culture — a respect he gained while serving an ASL mission for the Church of Jesus Christ of Latter-day Saints and working as an ASL teaching assistant for BYU. During the brainstorming phase, Carlson proposed to Rasmussen and Ramierez that they use the idea of Apple’s Animoji technology and add the ability to depict hand movement. This would allow users who couldn’t previously use the feature to have access to Animoji technology in a new, exciting and personalized way. In addition to using this for their class project, the team decided to enter ‘Handimojis’ into the Future Lions advertising competition. The challenge for the competition was to “connect an audience of your choosing to a product or service from a global brand in a way that wasn’t possible three years ago.” ‘Handimojis’ fit the goal of the competition, so they decided to make the April 15 deadline. When the team presented the idea of ‘Handimojis’ to their BYU class, they were met with hesitation as many people were under the assumption that it would be impossible for deaf users to be able to hold their phone and use ‘Handimojis’ at the same time. However, the team explained that deaf people already use just one hand when video chatting on the phone. The new feature could be easily integrated into the existing culture. The team enlisted the help of Britta Schwall, a member of the Salt Lake Deaf Community, to sign in the one minute and 15 second video clip. After they finished shooting the footage of Schwall and others from the Salt Lake Deaf Community, there was still an integral part missing — the animation for the ‘Handimojis’ hands. This task proved to be the most challenging aspect of bringing ‘Handimojis’ to life. The three advertising students knew what they wanted but didn’t have the skills themselves to execute the 3D graphics for ‘Handimojis.’ As the team hurried to find someone to do the animation before the upcoming competition deadline, they turned to the Department of Design and its animation students. They eventually got in contact with Emily Ellis, who had just learned in her animation class the exact skills and techniques that would be required to complete the ‘Handimojis’ idea. “Emily was the answer to our prayers,” said Carlson. “With four days until the deadline, she pulled off some kind of magic. Seeing her animation was one of the most beautiful things I’ve ever seen — it was exactly how we imagined it.” Rassmussen took Ellis’ animations and added them into the video only hours before the Future Lions competition deadline. Although the team’s idea didn’t advance in the competition, the team felt proud of their work and commitment to include a group of people that had previously been excluded from using Animojis. Schwall asked the team for permission to share their video on her Facebook to show what she had helped with. While the post was initially intended for Schwall’s immediate family and friends, the post now has over 48k views and 800 shares. Many of the comments on the post ask if ‘Handimojis’ is available for download or mention they weren’t able to find it in the App Store. While this app hasn’t been picked up by Apple, these comments show high interest and appreciation for this idea created by BYU students. “Seeing how the Deaf community reacted to it was more fulfilling than winning any award,” said Carlson. “It was a reminder to me why I first got involved with advertising — there's so much good and positive change we can be a part of.” Read additional coverage at ABC4.

Students from the BYU School of Communications and the Department of Design competed in an event hosted by one of the most prestigious graphic design and advertising organizations in the world BYU design and advertising students dominated at The One Club for Creativity competition held each year in New York City — considered to be one of the top international award competitions for advertising and graphic design students. While the categories for these awards are vast, recognition in even one category showcases excellence in creativity and is a high honor. Collectively, BYU took home a new school record of awards during this year’s One Club for Creativity competition. Six advertising students and one graphic design student received gold for their portfolio submissions — more than any other university. To win a portfolio award, students must submit their best pieces in a portfolio as a single unit, which the judges — approximately 10 industry leaders from various artistic specialities — will look at collectively. This year, The One Club for Creativity reported that there were 8,751 portfolios submitted from designers in 45 different countries. From these submissions, the judges chose 14 gold winners from diverse disciplines, half of which were BYU students. “The portfolio competition in particular is held in such high esteem because they are not just recognizing one piece in your portfolio, but your entire body of work,” said Alexa Spiroff, an advertising student. “To be a portfolio winner means the judges are acknowledging that every piece of work in your book is award-winning.” Cam Tribe and Sara McLaws won for advertising. Connor Dean, Jedediah Thunell, Bentley Rawle and Alexa Spiroff won for film and TV commercials. Laura McNeill won for graphic design. In addition to the seven golds won by BYU students for portfolios, four individual advertising projects won gold, three won silver and one won bronze. They also won five gold cubes, two silver cubes and one bronze cube in the ADC Awards category. In the One Show category, BYU advertising students won one gold pencil, one silver pencil and three merit awards. McCall Keller, another BYU graphic design student, won a bronze cube for his redesign of King Kong Magazine. Nineteen advertising and graphic design projects were merit winners — all contributing to the competition’s ultimate ranking of BYU as the #2 program in the world. BYU advertising professor Jeff Sheets, who is a board member and judge for the One Club for Creativity, was asked to present the portfolio awards and give students their awards on stage. “It was a very fulfilling moment for me personally to be able to present so many awards to our very own BYU students,” said Sheets. “I had witnessed first-hand all of their hard work and creative determination.” Winning such a prestigious award can help students put their names out there and launch their professional careers after they leave BYU. “The One Club is really well known across the graphic design and advertising communities, so to be able to have that on my resume would really help with validating my work,” said McNeill. “I think even the networking that can happen from it is valuable.”

Students and faculty from BYU’s School of Communications hope the release of their recently produced documentary will reignite the public’s interest in solving the cold case of Rosie Tapia — a six-year-old girl who was abducted from her Salt Lake City apartment, sexually assaulted and murdered in August of 1995. The debut of the documentary is met with much emotion, especially in the wake of a sketch of the suspect given to police earlier this year by a former neighbor of the Tapia family. “Murderers Living Among Us: Who Killed Rosie Tapia?” not only covers the events of the tragedy but also explores different issues tied to the abduction and murder of Tapia, the impact it has had on her family and the cultural phenomena of true crime as entertainment. The film is the result of a year-long student and faculty-mentored project. Garofalo and the other documentary producers worked closely with the Utah Cold Case Coalition and members of the Tapia family to tell a story that was both factual and emotional. “I really wanted to bring awareness back to this story,” said Garofalo. “The case didn’t get the attention it deserved 24 years ago — it got shoved under the rug. At the end of the day, her killer still hasn’t been found.” Read the full story at comms.byu.edu.

School of Communications professor Dale Cressman was elected as the vice president of the Accrediting Council on Education in Journalism and Mass Communications (ACEJMC) on April 26. Cressman has worked with the organization since 2011 and appreciates the ethics it emphasizes in the specific fields of study. “ACEJMC is a great champion for free speech and diversity,” said Cressman. “It practices what it preaches, operating under the same values it expects of academic units.” ACEJMC accreditation is regarded as the premier standard of program quality in the discipline. Currently, 115 journalism and mass communications programs at universities throughout the United States, Mexico, Chile, New Zealand, Qatar and the United Arab Emirates have full accreditation status. The BYU School of Communications has been ACEJMC accredited since 1984. “Accreditation is a rigorous process,” said Cressman, who started in ACEJMC as a site team member. “It is time consuming, but well worth being accredited, as it tells students, parents, administrators and peers that we meet common standards in our discipline.” Read the full story at comms.byu.edu.

Norawong will speak at the School of Communications Convocation at 9 a.m. on April 26

Communications graduate students Kylie Brooks and Sara Bezdjian May took second place in the communications division of the Arthur W. Page Society Case Study Competition, which features original cases studies from students across the U.S. This is the third year in a row that graduate students from the School of Communications placed in the competition. Read more on the School of Communications website.