News

Vai Sikahema discusses his journey from rejection to the Alumni Achievement Award in the School of Communications.

The College of Fine Arts and Communications will feature NBC morning news anchor Vai Sikahema on October 11 at 11 a.m. in the Madsen Recital Hall in the Harris Fine Arts Center. His lecture is titled “Denied Admission to Alum of the Year: My BYU Journey”. Vai Sikahema played football at BYU and graduated in Broadcast Journalism before becoming the first Tongan drafted into the NFL. Sikahema, former running back and kick returner, ranks first among the NFL’s all-time career leaders in number of punt returns and second in return yardage after his time with the Cardinals, Packers and Eagles. Sikahema has since worked as a morning news anchor at NBC. He has earned three Mid-Atlantic Emmy Awards for his work in local television and is featured in the Philadelphia Broadcast Pioneers’ Hall of Fame. Sikahema’s influence in the Philadelphia area was instrumental in helping The Church of Jesus Christ of Latter-Day Saints get the Philadelphia Temple approved. Date: Thursday, October 11, 2018 Time: 11 a.m. Location: Madsen Recital Hall HFAC Admission: Free, open to the public

BYU students have set up an online information hub, organizing the flood of information on two major wildfires that have chased more than 6,000 Utah residents from their homes in recent days. Less than 24 hours after its creation, the Utah County Fire Relief Website had received more than 15,000 visitors. That’s about one new visitor every second. Y Digital Agency Manager Adam Durfee teamed up with BYU students and local volunteers to build a central hub for real-time updates on the Pole Creek and Bald Mountain fires burning just outside Spanish Fork, Utah. Finish reading 'New Y Digital website streamlines Utah wildfire information' at universe.byu.edu.

In their recent 'Build it Like Beckham' article, BYU Magazine featured former communications professor and associate dean of The College of Fine Arts and Communications, Raymond E. Beckham. Beckham, who worked at BYU for 42 years and passed away last October, will be recognized at the 2018 BYU Homecoming as the honored founder. To read more click here.

Convocation for the College of Fine Arts and Communications will take place at 11 a.m. on August 17

The BYU AdLab team has been recognized by the One Club for Creativity, the 2018 Telly Awards and the American Advertising (ADDY) Awards. “The AdLab has won an unprecedented number of awards and continues to represent the best of BYU’s advertising program,” said Jeff Sheets, faculty advisor for the AdLab. The One Club for Creativity is a non-profit organization that promotes excellence in advertising. The One Club holds an annual conference called the Young Ones, which judges submissions from art and design schools and programs from around the world. The four categories are the Art Directors Club (ADC), One Show, Young Ones Portfolio and Client Pitch Competition. BYU won three gold, three silver and five bronze Young Ones Cubes as well as two merits from the Art Directors Club, which judges open briefs for Best Creative Work in Advertising. BYU won one silver and one bronze Young Ones Pencils and five merits for brief-based assignments for a client and social cause. BYU also won First Place in the Client Brief competition. BYU performed especially well in the Young Ones Portfolio competition, winning three Advertising portfolio awards and one Film/Television/Video portfolio award. The BYU AdLab was the only school awarded in each of these two categories and was ranked as the number one school for portfolio work. Overall, BYU was ranked as the second best program in the world. To see BYU’s award-winning work, visit the One Club website. The BYU AdLab also did well at the 2018 Telly Awards, which honors the best in commercial advertising for television and web. The AdLab won two Gold and one Bronze awards in the General-Student category for Online Commercials. The winning commercials were “Ooh La La” for La Croix, “One More Giant Leap” for GE and “Earth Day” Vivint Solar, all of which can be seen on the Telly Award website. Most recently, the American Advertising Federation recognized the BYU AdLab’s work at the American Advertising Awards, often called the ADDY Awards. The ADDY Awards are the largest advertising competition in the U.S. and aim to recognize the creative spirit of excellence in advertising. “One More Giant Leap” won Best of Show for Cinematography. The BYU AdLab also won five Student Gold and two Student Silver Awards. The full list of winners can be found here.

Y Digital, a student-run digital- and social-media agency, opened a year ago, with the goal of preparing BYU communications majors and minors for a digital-first professional world. And over the past year, more than 60 students have done social-media analytics, social-media listening, digital-media production, content creation and search-engine marketing for such real-world clients as Pepsi Co., Marriott International, Subaru and the NBA. 'The more society turns to the internet, the more we need people who are savvy with the internet and technology to produce work for companies,' said Adam Durfee, public relations instructor and the lab’s director. And he’s passionate about helping students become savvy. “We have a whole range of skills — advertising, strategic messaging, writing, pitching, design and video — we help students put together to coexist online. That great writing is nothing without great visual. That great video is nothing without great targeting. Those are the connections we want them leaving with.” Read the rest of the story on news.byu.edu.

Student speakers express gratitude for difficult paths and look forward to promising futures

Convocation for the School of Communications will take place at 2 p.m. on April 27