byu adlab

Brigham Young Universty’s student operated advertisement agency’s new video for teach.org isn’t pulling any punches. “This is a warning, and it might be the only one you get,” said actor Stephen Jones in the ad. “For those of you who don’t mind leaving the world unchanged, this is not for you.”The Ad Council, a national PSA organization, selected the BYU Adlab to take on the challenge from their client TEACH.org. The goal was to establish teaching as a competitive career choice for top performing students, and to help both high school and early college STEM students think of teaching as a challenging, rewarding career option.

Students create experiential technology to help patients explore outside hospital walls When Pokémon GO exploded in mid-July, news articles and social media posts appeared encouraging players to drop “lure modules” that attract pokémon at local hospitals. By dropping these modules, children confined to the building could have a chance at catching something.

Participants pose with a MINI Cooper, the brand they were assigned to for the competition.

In 2003, the AdLab took on its first client and moved into a small space in the HFAC to begin its award-winning run as one of the premier university advertising labs in the United States. Since the opening, thousands of students have moved through the doors as it has acted as an advertising hub for the BYU Communications Department.

This past weekend marked the local American Advertising Awards Gala, formerly known as the Addys. BYU advertising students brought home a total of ten awards from the event.

As a hot spot for job recruiters, it is not uncommon to see big names like Boeing or Marriott at BYU career fairs. Over a dozen global ad agencies also come to campus every year to recruit the cream of the advertising crop.