Professional Labs
The School of Communications maintains labs that offer state-of-the-art facilities that allow students to practice skills they learn in the classroom. There are five professionally-oriented labs:
AdLab
The AdLab is the School of Communications’ professionally mentored, student-led advertising agency. This innovative learning atmosphere produces creative professionals that are ready to hit the ground running in the advertising world after graduation. The AdLab can be reached at (801) 422-7324
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BYU Newsline
The Newsline Newsroom is located in 150 BRMB and is used for the daily Newsline newscast at noon. Inside are computers available to broadcasting students equipped with Adobe Suite and Grass Valley Studio Automation. The Newsline Newsroom can be reached at (801) 422-6918.
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PR Intelligence Lab
The BYU PR Intelligence Lab is a faculty-led, student-run PR firm that is grounded in research and strategy. We develop tailored communication insights and recommendations that address our client’s needs through data and intelligence. Through a mentored environment connected to courses, students become data literate, learn client skills and rise to leadership positions as they work with organizations that seek to make a positive social impact. The PRI Lab can be reached at (801) 422-4946. Visit the PR Lab website.
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The Universe
The Universe is located in 152 BRMB and is where Comms students report and edit for the online Universe and produce BYU’s weekly newspaper. Inside computers and work stations are available to Universe staff and writers. The Universe newsroom can be reached at (801) 422-2957.
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Biocomms Lab
The BioComms Lab gives students the opportunity to work with cutting edge biometrics technologies such as eye-tracking, facial recognition, galvanic skin response (GSR), and virtual reality, in order to complete projects for both academic research and client-based projects. Working in the lab is open to all students in the Communications program, pending open positions. The BioComms Lab can be reached at (801) 422-7159.
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