News Articles
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2 Students Turned November Into Brandsgiving With These Incredible Mockups
How do you show brands you’re grateful for them? If you’re Cat DeLong and Micah Wilkes, creative directors for the Brigham Young University AdLab, a student-run, professionally-mentored ad agency, you spend November producing creative for 30 brands.
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BYU Homecoming brings together School of Communications’ alumni
Professor and School Director Ed Carter with Vai Sikahema during the Beckham Lecture Series luncheon.
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News Media student co-directed new music video for BYU football
Screenshot from YouTube of JamesTheMormon’s latest video with BYU Football.
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Republican or Democrat, Incumbent or Newcomer? BYU Research Show Substantial Shift in Who Newspapers Endorse for President
Newspapers have shifted from strongly favoring Republican candidates in the 1950s to dividing their editorial endorsements almost equally In the 1948 U.S. presidential election, republican presidential candidate and Governor of New York Thomas E. Dewey was heavily favored and endorsed by more than 80 percent of America’s newspapers. Journalists at the Chicago Tribune were so sure of Dewey’s win that the newspaper printed its morning edition early with the now infamous headline “Dewey Defeats Truman.”
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PR Students Report on Summer Internships
BYU School of Communications Public Relations students spent their summers spread out across the country to study the art of PR and have some fun.
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Comms Alumni Weekend October 14-15
The School of Communications will host an Alumni Weekend during BYU’s Homecoming Week, with school events taking place on Friday, October 14 in addition to other events happening around campus on Friday and Saturday. Events will include:
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BYU Broadcast Journalism Ranked in the Top Five BEA Collegiate Student News Programs
The BYU Broadcast Journalism program has been placed among the five top university student news programs by the Broadcast Education Association (BEA), ranked along with other schools including University of North Carolina–Chapel Hill and Arizona State University.
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Public Relations Faculty Host Student Involvement Event
The BYU School of Communications Public Relation’s students and faculty kicked off a new school year by getting together at the BYU Museum of Art for an informational meeting and a reception in the sculpture garden.
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BYU Adlab reinvigorates future teachers with new Ad Council video
Brigham Young Universty’s student operated advertisement agency’s new video for teach.org isn’t pulling any punches. “This is a warning, and it might be the only one you get,” said actor Stephen Jones in the ad. “For those of you who don’t mind leaving the world unchanged, this is not for you.”The Ad Council, a national PSA organization, selected the BYU Adlab to take on the challenge from their client TEACH.org. The goal was to establish teaching as a competitive career choice for top performing students, and to help both high school and early college STEM students think of teaching as a challenging, rewarding career option.
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Student/Faculty: Read—and Watch—All About It!
With his vividly composed narrative on a 3,700-year-old Peruvian culture, BYU communications student Donovan Baltich recently took second place in the Multimedia Enterprise Reporting Competition of the Hearst Journalism Awards. His multimedia article incorporates text, video, and images.
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Alumnus Art Rascon: Curiosity of the World
Arthur “Art” Rascon (BA ’85), broadcast journalist for ABC-13 KTRK in Houston, is a 21-time Emmy Award–winning reporter. His work has landed him in several tight situations, from “being chased in the jungle by men with machetes in Nicaragua” to “having guns pulled on in the Middle East.”
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BYU AdLab Helps Hospital-Bound Kids Play Pokémon GO
Students create experiential technology to help patients explore outside hospital walls When Pokémon GO exploded in mid-July, news articles and social media posts appeared encouraging players to drop “lure modules” that attract pokémon at local hospitals. By dropping these modules, children confined to the building could have a chance at catching something.
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90s Alumnus, Jon Pierre Francia, Makes Good with ‘Sweeto Burrito’
In 2010, Jon Pierre Francia (’94) felt stuck. The children’s television show he had been producing, Jake’s Airplanes, had lost funding during the economic downturn of 2008 and Francia was unsure about his next career move. During this period of uncertainty, Francia attended a fortuitous family picnic that would change his career path for good.
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PR Student who Hated Dancing Learned to Appreciate Her Culture as part of Living Legends
Mele Lokalesia Fifita hated dancing when she was growing up, but it has helped put her through university and now she is performing in Auckland as part of the Living Legends.
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Comms Professor Wilson to Participate in Summer Fellowship Program
Communications assistant professor Chris Wilson will participate this summer in the Fellowship for Educators Program, a fellowship sponsored by The Plank Center for Leadership in Public Relations. As part of the experience, Dr. Wilson will spend nearly two weeks at the American Airlines headquarters in Fort Worth, Texas, working with and learning from their corporate communications team. One or more team members will later come to BYU campus to interact with students, faculty, and staff.
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Communications professors and students travel to Santiago, Chile
The group using a selfie stick. From left to right: Quint Randle, Cassidy Hansen, Jasmine Harouny, Jaylen Bohman, Kjersten Johnson, Victoria Estrada, Liesl Nielsen and Ed Carter. (Quint Randle)Students and professors from BYU’s School of Communications traveled to Santiago, Chile, during May to complete a mentored multimedia journalism project. The project was designed to report on BYU’s anti-poverty efforts there, as well as the efforts of local citizens.
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Honesty Is Still the Best Policy
It was late 2001 and the Enron scandal weighed heavily in the national consciousness. Whistleblowers were taking heat from defrauded investors, employees stood agog while their retirements evaporated, and journalists sought out experts to explain the ethical lapses that led to one of the biggest corporate bankruptcies in history.
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